GA4 tracking in GTM, without a developer

Set up GA4 events in Google Tag Manager by clicking, not coding.

Point at what you want to track. Name the GA4 event. Download a real GTM container file. Import and go live in 15 minutes. AJAX forms, ecommerce events, and all.

$12.97/month after. Cancel anytime. 30-day money-back guarantee.

Prefer no card? Start free and get click tracking and scroll tracking, forever.

Watch Tag Companion in action
Watch ~1:30 overview

Sound familiar?

GTM setup is not a marketing task. It just ended up on your plate.

You spent 2 hours hunting for a CSS selector. Found one that worked in the inspector. Pasted it into GTM. It fired on the wrong element, or not at all.

You got the selector working. 3 weeks later the dev pushed a minor update, an nth-child shifted, and your trigger silently stopped firing. You found out from the client.

Your campaign launches Monday. You need a conversion event set up now. The dev is mid-sprint. "I can look at it next week." You track blind.

You explained "conversion event" to the dev. They asked for "the class." You said which button. They asked for a CSS path. 2 days of back-and-forth for something that should take 10 minutes.

You ran 30 minutes of GTM Preview testing before every publish because you were never fully sure the selector would actually fire correctly in production.

Every tracking setup costs 2-4 hours you could have spent on the actual campaign. Multiply that across a year and you've spent weeks in GTM instead of doing marketing.

How It Works

3 steps, 15 minutes

Same workflow whether it is your first GA4 event or your fiftieth.

1

Install the SDK once

A single custom HTML tag in your GTM container. Loads on your site like any other tag. Works in your existing setup and conflicts with nothing you already have running. The helper is invisible to visitors and only activates when you launch it from your dashboard.

Installing the Tag Companion SDK in GTM

Click to view full size

2

Click what you want to track

Open your site with the SDK loaded. Hover any element, click it. Tag Companion captures a robust selector that survives most site changes, then asks you what to call the GA4 event and what parameters to send.

Clicking elements to capture selectors and configure GA4 events

Click to view full size

3

Export, import, publish

Download a GTM container file. In GTM, choose Import and pick Merge so your existing tags stay untouched. Hit Submit. Tracking goes live on your next page load.

Importing the generated container into Google Tag Manager

Click to view full size

Features

12 things you can track without writing code

If your conversion path includes any of these, Tag Companion handles it.

Button and link clicks

Anywhere on the page

CTA and conversion clicks

Hero buttons, signup, checkout

AJAX form submissions

No page reload required

Standard form submissions

Contact, lead, signup forms

Scroll depth

25, 50, 75, 100 percent

Time on page

Engagement thresholds

Element visibility

Fire when any element enters the viewport

File downloads

PDFs, assets, anything linked

External link clicks

Outbound traffic

Modal and popup opens

Including delayed and exit-intent

Tab and accordion clicks

Engagement inside the page

Full GA4 ecommerce

All 13 events, no dataLayer setup

What People Say

People who stopped fighting GTM

Across the three jobs Tag Companion was built for.

In-house marketer

"...I had 7 page elements that needed tracking before a Monday launch. Normally I'd be chasing our dev on the last few days. I did it all by myself while enjoying my Monday morning coffee. Every event fired on the first test."

Sarah M.

Performance Marketing Manager

Freelancer

"...the AJAX form thing alone is worth it. I had a contact form that submitted without a page reload and I spent two days trying to track it. Tag Companion handled it with a few clicks on my part."

Rajiv R.

Freelance Marketing Consultant

Agency owner

"...we used to bill clients 3-4 hours for GTM setup and half the time we'd face issues with elements that can only be tracked by modifying site code. The real issue is we have no access to most client sites. Now I don't mind about the site structure. Done in under 10 minutes, and the margin is insane."

Daniel K.

Agency Owner, 12 clients

A real GTM container. Yours to keep.

Tag Companion does not host your tracking. We do not sit in the data path. We generate a standard GTM container file, complete with tags, triggers, variables, and the custom JavaScript that handles AJAX form detection and GA4 ecommerce dataLayer pushes. The code that normally requires a developer to write. You import it. You own it.

If you cancel tomorrow, your tracking keeps running forever. The container file works with or without an active subscription.

Standard GTM JSON format
Editable in GTM after import
No API calls back to Tag Companion
Merge import, never overwrites

Tag Companion vs Fiverr

What Fiverr charges for what we include

Same GTM output. Very different price, wait time, and how much of your day it takes.

What you need Fiverr gig Tag Companion You save

Clicks, scroll, time on page

The basics every site needs

$10-20 per setup

1-2 days · 45-90 min of your time

Free plan, forever

15 min · no card · unlimited sites

1-2 days faster · 30-75 min back

$10-20 saved per setup

Form + AJAX form tracking

Including forms that submit without reloading

$30-40 per gig

2-3 days · 45-90 min of your time

Basic — $12.97/mo

15 min · 7-day trial · unlimited sites

2-3 days faster · 30-75 min back

$17-27 saved per setup

Full GA4 ecommerce (13 events)

No dataLayer setup required

$150-400 per gig

3-7 days · 45-90 min of your time

Pro — $27.97/mo

15 min · 7-day trial · unlimited sites

3-7 days faster · 30-75 min back

$122-372 saved per setup

One-off project, full access

Everything, 7 days, no subscription

$150-400 per gig

3-7 days · 45-90 min of your time

7-Day Pass — $19.97

15 min · one-time · keep files forever

3-7 days faster · 30-75 min back

$130-380 saved per project

The Fiverr cost nobody counts

Every gig also costs you 45-90 minutes of your own time: granting GTM access, writing the brief, answering questions, testing the output, revoking access. Tag Companion is 15 minutes, start to finish. Nothing to hand off.

When your site changes

On Fiverr: new gig, new cost, new wait. If your site updates twice a year, you've just doubled the bill. With Tag Companion: re-click the element, re-export the container. 5 minutes. No extra charge.

Fiverr prices based on current marketplace listings. Tag Companion is launch pricing, locked in for life for the first 500 customers.

See the full walkthrough

From dashboard to a live event firing in GTM Preview, end to end.

Tag Companion full product walkthrough
Watch full demo

Pricing

Simple, transparent pricing

Launch pricing for the first 500 customers. Lock in these rates for life.

Basic and Pro both include a 7-day free trial. Full access, cancel before the trial ends and you are not charged.

Free

$0 /month

Click and scroll tracking, forever free

  • See exactly how far visitors scroll
  • Measure real engagement time
  • Point-and-click element selector
  • Track any button, link, or CTA click
  • Email support
Start free, no card
Most Popular

Basic

$12.97 /month

Track every conversion, no dev needed

  • Everything in Free, plus:
  • Know when key elements appear on screen
  • Capture every form submission
  • Track forms that submit without reloading
  • Unlimited GTM template exports
  • Priority support
Start 7-day free trial

Regular price: $37/month after launch

Pro

$27.97 /month

Full ecommerce tracking for stores and agencies

  • Everything in Basic, plus:
  • Full GA4 eCommerce tracking (13 events), no dataLayer setup required
  • Guided setup for any skill level
  • Set up entire purchase funnel at once
  • Built-in error prevention
  • Premium support (24hr)
Start 7-day free trial

Regular price: $67/month after launch

Doing this once for a client?

Best for agencies and one-off projects
Just need it for one project?

Every feature, fully unlocked for 7 days. One-time payment, no subscription.

Get full access. $19.97 one-time

30-day money-back guarantee Cancel from your dashboard, anytime You own what you create

See full feature comparison

The questions people actually ask

No, as long as you choose the merge option in GTM's import dialog. We strongly recommend merge for all Tag Companion imports. Choosing overwrite will replace your existing tags, triggers, and variables, including any that were not created with Tag Companion.

Works with WordPress, Shopify, WooCommerce, Webflow, Unbounce, Leadpages, and any site where clicking a link loads a new page. Not sure? Click a menu link on your client's site. If the browser reloads the page, you're good.

It still uses a dataLayer push, but Tag Companion builds it for you. During setup, you point and click the product name, price, and ID directly on your page. Tag Companion generates a GTM tag that reads those elements and assembles the dataLayer push automatically, no developer or site code changes needed.

Nothing changes. The container files you export are standard GTM format and they work forever, with or without Tag Companion. Once imported to GTM, your tracking is 100% independent. No API calls back to us, no dependencies. You own what you create.

Just re-select elements with the Website Helper and re-download the container file. Takes 5 minutes vs 2-4 hours of manual GTM reconfiguration and debugging.

No. You only need access to Google Tag Manager. The Website Helper (SDK) installs directly into GTM in about 30 seconds: just import and publish. No code touches your website directly. The SDK loads through Tag Manager and only activates when you launch it from your dashboard. Your site's code never changes.

Absolutely. Tag Companion generates GTM container files, not a replacement for GTM itself. We create the configuration (tags, triggers, variables) that you import into your existing GTM container. Think of us as a visual builder that outputs standard GTM JSON files. You maintain full control of your tracking setup.

Yes. If you can click a button, you can use Tag Companion. No coding knowledge required. Our point-and-click interface handles all the technical complexity for you.

Developers cost $100-200/hour and take 1-3 hours per page. Tag Companion costs $13-28/month for unlimited tracking setups. Break-even after 1-2 landing pages. Plus: no coordination overhead, no approval delays, ship today.

Yes. No contracts. No cancellation fees. Cancel from your dashboard anytime. You keep access until the end of your billing period, and you own all the container files you've created.

Stop waiting on tracking. Ship it today.

Try everything free for 7 days: AJAX forms, GA4 ecommerce, unlimited exports. You can be tracking your first event before your next coffee.

$12.97/month after. 30-day money-back. Cancel anytime.

Or start free with click and scroll tracking, no card needed.

Launch pricing for first 500 customers only. Lock in these rates for life.

Try free for 7 days
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