Tag Companion Blog

February 1, 2026 • Admin

Why “No-Code Google Tag Manager Alternatives” Fail Marketers in the Long Run

You’ve spent hours debugging selectors. You’ve published things that broke. You’ve looked bad in front of stakeholders because a tool made a simple task feel impossible. At some point, the thought crosses your mind: Maybe I should just leave Google Tag Manager. Before you do that, read this.

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February 1, 2026 • Admin

Tracking a Button Click in Google Tag Manager Shouldn't Be This Hard

You need to track a button click. One button. One click. This is the most basic thing Google Tag Manager exists to do. It took you 3 hours. It might still be broken.

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February 1, 2026 • Admin

It Worked in Google Tag Manager Preview Mode — and Still Broke in Production

You did everything right, tested it. Preview said it fired. You published. It broke anyway. That feeling is not a fluke. It's a design gap in GTM that nobody warns you about until you've lived it. And knowing how to know if GTM is working is harder than it should be, because the tool GTM gives you to answer that question doesn't actually answer it.

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January 31, 2026 • Admin

Why Every "Small" Google Tag Manager Change Takes Multiple Days

If you've ever felt like GTM changes take too long, you're not imagining it. This isn't a skill problem. It's a structural one. Setup pain is a one-time event. Iteration pain is forever. Every campaign, every A/B test, every 'just one more button.'

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January 30, 2026 • Admin

The 90% Problem: Why Most Marketers Can't Use Google Tag Manager

I've watched Google Tag Manager go from "the tool that will finally free marketers from developer dependencies" to becoming yet another tool that... requires developers. The promise was simple: marketers could manage their own tracking. The reality? Most can't. And it's not because they're not trying hard enough.

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