Tag Companion Blog

If you've ever tried to track a form submission, a video play, or a checkout completion inside an embedded widget (iFra... full excerpt

If you've ever tried to track a form submission, a video play, or a checkout completion inside an embedded widget (iFrame), you've probably hit a wall. Your GTM tags don't fire. Your GA4 reports show nothing. The button click that closed the deal is invisible to you.

You’ve spent hours debugging selectors. You’ve published things that broke. You’ve looked bad in front of stakehol... full excerpt

You’ve spent hours debugging selectors. You’ve published things that broke. You’ve looked bad in front of stakeholders because a tool made a simple task feel impossible. At some point, the thought crosses your mind: Maybe I should just leave Google Tag Manager. Before you do that, read this.

You need to track a button click. One button. One click. This is the most basic thing Google Tag Manager exists to do. I... full excerpt

You need to track a button click. One button. One click. This is the most basic thing Google Tag Manager exists to do. It took you 3 hours. It might still be broken.

You did everything right, tested it. Preview said it fired. You published. It broke anyway. That feeling is not a fluke.... full excerpt

You did everything right, tested it. Preview said it fired. You published. It broke anyway. That feeling is not a fluke. It's a design gap in GTM that nobody warns you about until you've lived it. And knowing how to know if GTM is working is harder than it should be, because the tool GTM gives you to answer that question doesn't actually answer it.

If you've ever felt like GTM changes take too long, you're not imagining it. This isn't a skill problem. It's a structur... full excerpt

If you've ever felt like GTM changes take too long, you're not imagining it. This isn't a skill problem. It's a structural one. Setup pain is a one-time event. Iteration pain is forever. Every campaign, every A/B test, every 'just one more button.'

I've watched Google Tag Manager go from "the tool that will finally free marketers from developer dependencies" to becom... full excerpt

I've watched Google Tag Manager go from "the tool that will finally free marketers from developer dependencies" to becoming yet another tool that... requires developers. The promise was simple: marketers could manage their own tracking. The reality? Most can't. And it's not because they're not trying hard enough.