Events Tracking

Stape is not a GTM setup tool, it is server-side hosting. It runs a container; it never builds one. The cost people actu... full excerpt

Stape is not a GTM setup tool, it is server-side hosting. It runs a container; it never builds one. The cost people actually feel is configuring the web container itself, the tags, triggers, and variables that make tracking fire, and that is the work site owners overpay developers and consultants to do. Stape and TagCompanion sit at different layers and never overlap: one decides where your container runs, the other lets the site owner configure it point and click, with no expensive dev required

If you have shopped for a Heap alternative, you probably did not start out looking for an analytics platform. You starte... full excerpt

If you have shopped for a Heap alternative, you probably did not start out looking for an analytics platform. You started out tired of begging a developer to add one more event. Somewhere along the way, "I want to track this button without writing code" turned into "I am evaluating a product analytics suite." Those are two different problems, and conflating them is how a lot of marketers end up paying for software that solves a problem they do not actually have. This is worth slowing down on...

You’ve spent hours debugging selectors. You’ve published things that broke. You’ve looked bad in front of stakehol... full excerpt

You’ve spent hours debugging selectors. You’ve published things that broke. You’ve looked bad in front of stakeholders because a tool made a simple task feel impossible. At some point, the thought crosses your mind: Maybe I should just leave Google Tag Manager. Before you do that, read this.

I've watched Google Tag Manager go from "the tool that will finally free marketers from developer dependencies" to becom... full excerpt

I've watched Google Tag Manager go from "the tool that will finally free marketers from developer dependencies" to becoming yet another tool that... requires developers. The promise was simple: marketers could manage their own tracking. The reality? Most can't. And it's not because they're not trying hard enough.

Stop writing CSS selectors. Stop asking developers for help. Stop spending hours setting up basic click tracking. Tag C... full excerpt

Stop writing CSS selectors. Stop asking developers for help. Stop spending hours setting up basic click tracking. Tag Companion's Website Helper lets you configure Google Tag Manager triggers by literally clicking the elements you want to track on your website.

Google Tag Manager is powerful, but let's be honest: it's built for developers. Setting up a simple button click event r... full excerpt

Google Tag Manager is powerful, but let's be honest: it's built for developers. Setting up a simple button click event requires understanding CSS selectors, triggers, variables, and GTM's complex interface. Tag Companion eliminates this barrier entirely.