Gtm Tool

I've watched Google Tag Manager go from "the tool that will finally free marketers from developer dependencies" to becom... full excerpt

I've watched Google Tag Manager go from "the tool that will finally free marketers from developer dependencies" to becoming yet another tool that... requires developers. The promise was simple: marketers could manage their own tracking. The reality? Most can't. And it's not because they're not trying hard enough.

AJAX form submissions don't reload the page. That's great for user experience. Terrible for tracking. Google Tag Manage... full excerpt

AJAX form submissions don't reload the page. That's great for user experience. Terrible for tracking. Google Tag Manager's standard triggers can't detect them. You need custom JavaScript to intercept the requests and capture the responses.

Stop writing CSS selectors. Stop asking developers for help. Stop spending hours setting up basic click tracking. Tag C... full excerpt

Stop writing CSS selectors. Stop asking developers for help. Stop spending hours setting up basic click tracking. Tag Companion's Website Helper lets you configure Google Tag Manager triggers by literally clicking the elements you want to track on your website.

Element visibility tracking is one of the most powerful analytics capabilities. But there's a problem: setting it up in ... full excerpt

Element visibility tracking is one of the most powerful analytics capabilities. But there's a problem: setting it up in Google Tag Manager requires writing CSS selectors, understanding intersection observers, and configuring custom triggers.

Google Tag Manager is powerful, but let's be honest: it's built for developers. Setting up a simple button click event r... full excerpt

Google Tag Manager is powerful, but let's be honest: it's built for developers. Setting up a simple button click event requires understanding CSS selectors, triggers, variables, and GTM's complex interface. Tag Companion eliminates this barrier entirely.