Heap

If you have shopped for a Heap alternative, you probably did not start out looking for an analytics platform. You starte... full excerpt

If you have shopped for a Heap alternative, you probably did not start out looking for an analytics platform. You started out tired of begging a developer to add one more event. Somewhere along the way, "I want to track this button without writing code" turned into "I am evaluating a product analytics suite." Those are two different problems, and conflating them is how a lot of marketers end up paying for software that solves a problem they do not actually have. This is worth slowing down on...